In the heart of Düsseldorf, at the TYPO3 GmbH Headquarters, the TYPO3 Marketing Team convened for their first in-person sprint of the year from 6 - 7 February, 2024. After a quick round of coffee and introduction, we dove headfirst into two days of intense collaboration, innovation, and networking.

Addressing Market and Agency Needs

The sprint kicked off with a laser focus on analyzing the results of the Sales Enablement Survey, which was conducted at the end of 2023. The survey was a crucial and long-overdue step in understanding market needs as well as customer and agency preferences. Over the first 1.5 days, the team meticulously dissected the data from 43 survey participants and crafted the first tangible presentations, highlighting the key features of TYPO3 in the sales context. While we originally planned for well-crafted drafts as the outcome of this part, we actually succeeded in our own expectations and created beautiful, ready-to-publish results in no time. A true testament to everyone's dedication and expertise in bridging the gap between product capabilities, project communication and customer requirements. All results are going to be published in a downloadable manner on typo3.com for everyone to use.